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It all starts with
the right design. North Shore is unique, in that unlike our
competition, our award-winning design staff has education,
background, and years of practical experience in sign design.
Most anyone can
purchase a canned design software package……but that doesn’t make
them a designer. Design is the most critical component of your sign
working as intended, or failing to provide the advertising and image
building value that it should. Good design creates visual
impact…..an art form that gives a sense of “atmosphere”……that
brings a space to life.
We take very
seriously the potential of our profession. A sign is the most
direct form of visual communication, and is such a powerful
communication medium, that it’s difficult to estimate the full
extent of its influence. We feel the greatest value of a sign is
its image and advertising potential. Potential that is either lost
or maximized through good design.
Although basic
identification is foremost, the opportunity to create and project an
image should not be overlooked. While wording can carry one
message, the use of color, shape and typestyle carry more subtle and
even subliminal added messages, such as
elegance…exclusivity…tradition, or…stability.
Our design staff
works hand-in hand with engineering and production, to ensure no
detail or design opportunity is lost.
Whether you have
ideas of your own, or don’t know where to start, we’ll be happy to
show you what we can do for you. Contact us today for a no cost, no
pressure, no obligation consultation.
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